In startup culture there’s an emphasis on doing things fast. Build fast, get feedback fast, iterate fast, and thus beat the competition because you refined your product faster than anyone else. That’s an ultra short version of the LEAN Startup.
But faster isn’t always better. Producing more software products faster does not mean you’re creating more value. Why? You have to make something customers actually want. The real challenge is defining what people want, not writing more code.
The even more valuable insight is to understand the underlying relationships between what people want and $. Code just becomes a crude description of these relationships and processes.
In a phrase, “faster is not a business plan.”